Image optimization is an essential practice for improving overall website performance. By reducing image file sizes, using appropriate formats, and adding descriptive alt text, businesses can significantly improve page load times and ensure better accessibility. Optimized images not only enhance user experience by providing faster, smoother navigation but also help search engines understand the content of the images, which can lead to higher rankings in image search results. Additionally, faster load times contribute to lower bounce rates and improved engagement metrics, factors that search engines use to determine a site's ranking. Incorporating image optimization into your SEO strategy not only helps your site perform better but also ensures a more seamless experience for your audience, keeping them engaged and more likely to convert.